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The Football Collective

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Social Media and Fan Experience

#Sky25 – Sky Sports as a Disruptive Technology – And is Sky being disrupted?

By Leslie Crang The first goal of this brave new era, though, was not scored by one of the ultra-elite. It was scored by a team whose presence among the then 22 runaways was something rather remarkable in itself and... Continue Reading →

The Homeless World Cup: tackling homelessness, playing football and telling stories

By Fiona Crawford and Lee McGowand   This article was originally published here. All photo credit to Anita Milas.   How a social enterprise uses football and digital media to bring the problems and perceptions of homelessness into play. Homelessness—one of the world’s... Continue Reading →

Innovation in Digital Sport

Innovation is something we hear a lot about in football at the moment. It might be Manchester United being hailed as leading the way when it comes to digital and commercially innovative by The Independent. Or local rivals Manchester City... Continue Reading →

Building International Relationships through Social Media Marketing: A Netnography of Football Communities

Alex Fenton - Building International Relationships through Social Media Marketing: A Netnography of Football Communities. The event was held at FC United’s Broadhurst Park on 30th November 2016.

Social media and international fans

By Alex Fenton Over the last couple of years, I’ve been using digital tools to analyse and interview football fans from all over the world to ask them about their experiences. This is part of my PhD research into online football communities.... Continue Reading →

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